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Archos Pocket Media Assistant 430
The big question: Is more really better?

Archos wants to know how much you can take, literally. I'm not talking about how much media and other data you can cram onto a 30-gigabyte hard drive ÷ the upper limit of that is fixed. No, what they want to know is how many functions you want in one pocket-size device, and when that threshold is found, how much money are you willing to hand over to possess one? First attempt: the almost ridiculously well-endowed Pocket Media Assistant 430, now shipping for a mere $799. That's a lot of cash, but when you read the list of what the PMA430 can do, it doesn't seem so bad:

• Video recording from any analog media source at slightly better than television resolution in the MPEG4 format for video and MP3 for audio

• Playback on a crisp, bright, 3.5-inch LCD touchscreen with 320x240 pixels and 262,000 glorious colors, or connect to any television monitor/home theatre system with standard RCA or S-Video input ports

• Store, organize, and play thousands of digital audio files in MP3, WAV, and WMA formats

• Record and rip stereo audio straight to MP3 using an external mic, the internal mic, or any stereo line level source, up to 192 kHz at 48 bits, or lossless stereo WAV format;

• Store, organize, and view thousands of digital photos in JPG, BMP, PNG, and GIF file formats, either copied from your computer of downloaded directly from your digital camera using USB Mass Storage compliance;

• Play widely available games in either Mophun or Qtopia formats;

• Go to any hotspot and connect to the Internet wirelessly via 802.11b WiFi to browse the web and check your email accounts, or use an optional USB ethernet adapter to connect to wired networks;

• Maintain your calendar appointments, task list, address book, and notes, then sync them with Outlook on your Windows PC; ăView, but not edit, standard Office documents including Word, Excel, and PowerPoint, as well as TXT, CSV, and soon (Archos promises) Adobe PDF documents, either copied from your computer or as emailed attachments;

• Legally enjoy any Windows Media Player-compatible DRM-protected digital media file, including movies and music downloaded from online services;

• Run Linux programs;

• Create your own applications using the Archos SDK.

Crikey! All that for a paltry 800 clams? And you can do all this for up to ten hours at a stretch on a single charge of the easily removable 3.7-volt lithium-ion rechargeable battery pack. The PMA430 ships with an elaborate cradle sprouting connections for just about everything under the sun. All jacked in and sitting next to your home theater rig and media computer, it's almost comically well connected, but it all works as advertised.

Storming the citadel
Now the reality. I hate to break it to you, but the Archos PMA 430 is as much a technology demonstration as it is a useful consumer product. All but the geekiest among us will stumble over user interface quirks, playback limitations, and byzantine media preparation procedures involving multiple pieces of software from all over the net. The PMA 430's interface clumsiness I can forgive ÷ this is a Linux-based device, so it's not exactly been given Apple-class treatment in the polishing and user testing department. With Linux, you take the rough with the smooth because you are (a) cheap and (b) like to fix things yourself. Thus, the fonts look yucky, the colors are amateurish, and the various interface controls work differently depending on which part-time student programmer hacked out the code on that piece of the puzzle. It's a UI trainwreck, but once you get used to the abuse it's really not so bad. Like a Stockholm Syndrome for bad software, over time you can learn to love your kidnappers in spite of your better judgment. It's a human survival mechanism that had made Bill Gates the richest person on Earth, money earned from the profits gleaned from decades of software abuse. If he wasn't such a generous philanthropist, his tens of millions of victims would have stormed his mighty citadel and forced him to use his own software until he went completely insane.

This machine's media playback hassles are also forgivable, as they really aren't Archos' fault. Without, for example, the inability to play back a recorded DVD on any device but one unique PMA430 and not on a computer screen or TV, Archos would have been suffocated overnight with restraining orders from the legal goon squads of media moguls. Oh well.

The one thing I cannot forgive is the almost comically complex hoops you, the end user, have to jump through to take piece of visual media and make it playable on the PMA430. Even the documentation that comes with the device is apologetic about this atrocious state of affairs. MPEG4 is not really a single specification as much as a collective set of guidelines. A QuickTime movie, for example, encoded in proper MPEG4 format, won't work in the Archos without transcoding it into another variant using third-party software you have to pay for. There are many examples of media that won't just work in this device ÷ basically, anything that isn't ripped either by a PMA430 or on another computer using DivX or XviD encoders will probably fail to play without a fair bit of tinkering. If you like downloading lots of little pieces of utility software from the net, installing it, then making it all work like an assembly line, then you'll love this aspect of PMA430 ownership.

To be fair, most potential PMA430 buyers will be most interested in recording TV shows for viewing elsewhere and elsewhen, like a mobile TiVo with a built-in display. After this will be those who want to copy DVDs and old videotapes into the device for personal use. Beyond media use, the obvious mobile computing aspects of wireless net access and personal information management are pretty compelling. If this unit had a phone and a mapping GPS receiver in it, the word ăconvergenceä wouldn't begin to describe it.

ö David MacNeill

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